Nick Gilmartin's Weblog

And he used to be such a nice, quiet boy

Shaking up the drinks industry

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In spite of pubs closing nationwide at a rate of fifty a week (quoting the publican.com), one arm of the drinks industry in on the rise.

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Shaker Bartending may be the S.S. Carpathia of the bar trade, and I am going to tell you a bit about them.

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Founded in 2001 by Adam Freeth, they started out with a small office in Birmingham and a small portable bar. But their biggest asset was their knowledge of drinks, bars, and how to run them.

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Over the years they have raised the standards of bar service throughout the country, established their first rate bar academy, and ran launch parties for some household names.

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Their academy runs several courses, starting with the very basics, all the way up to ‘flair’ bartending, made famous in the Tom Cruise movie ‘Cocktail’.

Adam and his company run a consultancy for bars and brands too, a much needed tool in the modern climate. They pass on their knowledge and skills in a classroom environment and behind a model bar.

But their most noted work is in the events industry. They have run private parties, weddings and launches for BMW, Deloitte, Diageo, Firebrand events, Luminar and PriceWaterhouse Coopers.

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So to get you started we are going to leave you with some of their finest cocktails.

Just don’t lick the screen.

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Written by Nick Gilmartin

February 1, 2009 at 1:50 am

Posted in The one to watch

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