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Curvy Models Rule

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Amid a stream of high fashion and stick thin models it seems that Britain’s Ms Average (who according to survey is a size 16) has been passed by.  For too long she has been dictated to by the godawful Fashionistas of Paris and Milan.  Not only that, she has been force fed every fad diet going from Atkins to Dukan.

So at last, and to some personal relief, some home grown talent has finally emerged that would not disappear if you beckoned her over a cattle-grid.  Josie Blood, set up Curvy Model Management on her own initiative to cater for fashion models with a fuller figure. One of her first signings was Britain’s Got Talent star, Fabia Cerra.

Her timing was excellent, the same month, the Editor of Italian Vogue began a campaign to highlight the curvier figure. To her credit, Franca Sozzani had decided it was time to break free of her French cousins and take her magazine in a daring new direction.

So I caught up with Josie to see how the girls of this Brave New World of modelling were getting on.

Is the fashion industry missing out on a huge revenue stream by not appealing to curvier women?

Yes most definitely,  the catwalks should have healthy plus size models on the catwalks. On Loose Women the other week they were saying how models shouldn’t always be ‘stick thin’ but more ‘real’ women. Marlyn Monroe was a size 16 and she was stunning and very curvy.

Who is your favourite photographer to work with?

Colin Hampton-White,  he is also the agency photographer and he is part of the agency as well.  Colin works for Conde Nast and in particular Vogue Italia.

Are there any other UK based Curvy Model agencies out there?

Well obviously I did a little bit of homework on the modelling agencies and no,  we are the first plus size modelling to have launched in the UK,  there is one agency that goes up to a size 16 but our models are size 16+,  but can i also stress that the models we have on our a books are a size 16+ healthy models,  we are in no way promoting unhealthy models.

All photos courtesy of Colin Hampden-White photography.

Check out his site here: http://www.colinhampdenwhite.co.uk

Written by Nick Gilmartin

April 13, 2012 at 1:45 pm

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